For Idaho uninsured, exchange starts Tuesday

That's a key component of President Barack Obama's health overhaul. Don't expect an immediate marketing blitz, however: Television, radio, and newspaper ads, budgeted at $3.5 million, won't roll until late October, later than originally planned.

http://www.islandpacket.com/2013/09/29/2711590/for-idaho-uninsured-exchange-starts.html